A Blueprint is a detailed design for building your client's online strategy. Using the CMB as your guide, you can construct a sales process for clients, unique to them and specific to the value they provide, as well as to the challenges they have educating prospects about their value. We call this a sales engine.
The content to fuel the engineThe CMB defines when, where, and how many blog posts, whitepapers, eBooks, and more you will need to use in working with your client to fuel a sales engine that will attract leads and nurture their interests to a point of qualified sales engagement.
The process for creating your CMB starts with a customized questionnaire that captures your first-hand knowledge of your client's business, the reasons people buy from them, and the reasons they pass on a deal. This carefully gathered information is mapped onto the proven Blueprint tempalte model for attracting prospects and nurturing their interest to a point of qualified sales engagement.
What's in the CMB for me?The CMB is a 28-page template for growing a business. But when you create a Blueprint, you get a lot more than that:
